das Projekt New Organs beschreibt seine Arbeit selbst so:
The New Organs is a project to gather, archive and investigate the theories and realities of corporate surveillance. Over the past year we’ve collected stories about weird online ads — ads that seem to know too much, as well as your theories of why you might be seeing them. Using these stories as a starting point, we’ve investigated the details of how internet companies monitor, exploit and manipulate us in an attempt to understand how surveillance capitalism operates.
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