Zwar ein Ã¤lterer Text – aber durchaus lesenswert und vielleicht etwas fÃ¼r Leute, die Grundlegendes suchen oder historisch arbeiten. Gute Argumente gibt es nicht erst seitdem Ãœberwachung zum zentralen Thema unserer Zeit geworden ist.
The Digital PersonaÂ and its Application to Data Surveillance von Roger Clarke (aus: The Information Society 10,2 June 1994)
The digital persona is a model of the individual established through the collection, storage and analysis of data about that person. It is a very useful and even necessary concept for developing an understanding of the behaviour of the new, networked world. This paper introduces the notion, traces its origins and provides examples of its application. It is suggested that an understanding of many aspects of network behaviour will be enabled or enhanced by using the notion.
The digital persona is also a potentially threatening, demeaning, and perhaps socially dangerous phenomenon. One area in which its more threatening aspects require consideration is in data surveillance, the monitoring of people through their data. Data surveillance provides an economically efficient means of exercising control over the behaviour of individuals and societies. The manner in which the digital persona contributes to an understanding of particular dataveillance techniques such as computer matching and profiling is discussed, and risks inherent in monitoring of digital personae are outlined.